Kerala Tourism organises a Partnership Meet in Bengaluru

KDSC_6500Kerala shifts into high gear with a brand new tourism policy and an assorted fare of tourism products


   Bengaluru,February 13 2018 

Responsible Tourism, which began modestly in the palm-fringed backwaters of Kumarakom in 2008 as an experiment,  mushroomed and fleshed out as the motto of Kerala’s Tourism module. With a newly founded Responsible Tourism  Mission and Kumarakom bagging the prestigious Responsible Tourism Award at the World Travel Mart, London, it is no wonder that the New Tourism Policyunveiled by Kerala focuses in depth at sustainable tourism initiatives. The policy also forms a major highlight of this year’s domestic campaign. The revamped fare with an array of new tourism products  “To ensure the accomplishment of an ambitious target of a 100% increase in arrival of foreign tourists and 50% in domestic tourists in five years, a tourism regulatory authority has been formed. This would help put a stop to any unhealthy practices and guarantee better intervention of the Tourism Department through scrutiny and a licensing system,” said Shri. Kadakampally Surendran, Honorable Minister for Co-Operation, Tourism and Devaswom, Government of Kerala.

Kerala, voted the Best Family Destination by Lonely Planet, the Best Leisure Destination by Conde Nast Traveller and winner of 6 National Tourism Awards in 2016, offers the much-needed succour and adrenaline rush to its adventure-seeking traveler. Kayaking, trekking, paragliding, river rafting are a few activities that form a part of the Eco-Adventure package. 

And with the 5th edition of Kerala Blog Express, a unique social media outreach that brings together international bloggers and influencers just around the corner, Kerala is gearing up to welcome every kind of traveler. Kerala Blog Express starts on 12th of March. 

Scheduled in the later half of the year, is another major B2B event, the Kerala Travel Mart. KTM, India’s first Travel & Tourism mart that has over the years helped showcase Kerala to the world, brings the business fraternity and the entrepreneurs behind Kerala’s unparalleled tourism products and services, on a single platform to network and develop business. The 10th edition of this 4 day event begins on 27th Sept, which is also celebrated as International Tourism Day.

Valentine’s Day Gift Ideas For Your Health-Conscious Partner

When Valentine’s Day is around the corner, you start relating it to romance and indulgence in rich and sweet treats with your partner, but what if your valentine is health conscious?

People nowadays have become increasingly aware and conscious about their health and wellness. However, understanding your partner would definitely make your life easy. Of course, everyone has their own way of living. There may be people who are only starting out on a fitness journey, while there may be some who are lifelong athletes. On Valentine’s Day, some might take a break from their healthy routines, while others wouldn’t even consider it. Even if your partner is not a health freak, it’s time to move beyond the run-of-the-mill gifts like flowers and chocolates.

Keeps-Your-Heart-HealthyHere are 5 gift ideas to make your Valentine’s Day a unique one:

  1. Fitness tracker : Someone who’s just planning to set up a fitness regime may be interested in a fitness tracker, but might not want to spend on one for themselves, so this can be a great gifting option. You can decide a fitness target and help each other achieve it. He/she will be truly thankful!
  1. Couple massage or spa treatment:If your partner is super workaholic, consider gifting a spa treatment or a massage as a great way to help him/her relax. Remember to get a couple’s deal!
  1. Preventive healthcare checkup package : If you want to show your partner that you really care for him/her, going for a preventive health checkup together is the best way to do it. This Valentine’s Day, promise healthy commitment to each other. Being healthy ensures happiness and one day for a health assessment in a year can give both of you a lifetime of togetherness!
  1. Personal training session:If your partner is a fitness enthusiast, and goes to gym daily, you can gift him/her services of a personal trainer to make his/her exercise more effective.  No doubt it would please him/her to the core. Just three to five sessions with a professional can be enough to learn how to make the most of the daily workouts. 
  1. A romantic and healthy dinner:Cooking something special for your partner can give incomparable happiness to him/her. Prepare a nutritious dinner spread, create a romantic ambience and have the meal together, alone. A romantic, candle light dinner with healthy food is a perfect way to keep the calorie count in check and it will definitely earn you a lot of brownie points.

289Hopefully one of these distinctive ideas will help you celebrate a healthy and unique Valentine’s Day with your partner. Ms Kanchan Naikawadi, Preventive Healthcare Specialist, Indus Health Plus says “The most important thing to note is like Valentine’s Day, every other day is also special. Caring for each other’s good health and emotions can make your relationship stronger, happier and forever.”

The article has been contributed by Ms. Kanchan Naikawadi, Preventive Healthcare Specialist, Indus Health Plus